graphic design

We have all seen the shift going on from corporate branding to personal branding. Company owners are no longer hiding behind their brands and company identities; they are coming out to meet the public, getting to know people on a more personal level.

Where does that leave the designers of corporate identity and logos? Will company logos take second place now? What will those of us that are designers need to do in order to continue to market and provide services such as logo design? What do we need to do as designers to set a good example and lead the way?

Personally I feel the shift to personal branding is going to open many new doors and allow us to step outside our comfort zones of traditional identity creation. I feel it will call for a different more personal type of discovery process before we dig into the design. I also feel it’s going to allow us to learn more about the people we are working with, which will allow us to have better relationships with the clients.

What do you think?