A lot of people want to put all their eggs in one basket and it’s easy to fall into the rut of selling online in just one place but be careful that you don’t go this direction.

eBay is a great place to start selling and get your feet wet so to speak if you’re a new seller. The reason eBay is such a good place to start is the fact that more than likely if you have a good product you already have customers waiting on you. We have seen many times after setting up a new eBay store for a client that they will start making sales within a few days.

eBay is also a great place to test your products if you are unsure if they will sell and what your profit margin will be.

When you first set up your eBay store you want to go ahead and register a domain name and point it to your store so you can get some age on your domain name. Once you have established your eBay business and things are rolling along at a good pace it’s time to start thinking of expanding and having your own eCommerce website. If you’ve hired someone like us to create a custom eBay store for you them more than likely your logo and part of your design can be carried over to your eBay store.

You take the domain name you have pointing to your eBay store and use it for your website, this will capture any traffic from people that are used to typing in your dot com to go to your eBay store. At this point you want to start looking at eBay as a marketing tool more than a selling tool. Some people will also use eBay as a wholesale outlet to clear out merchandise as well as a marketing tool.

I know I’ve said it many times but only having an eBay store puts you in business with eBay, they are your partner plus you have all those fees. When you have your own eCommerce website you own your customer database, you don’t have the listing and final value fees and you are building an asset that you can sell later on.

I have clients that have created websites just for the sole purpose of selling them a couple of years later and they have pulled five figures from the website when they sold it.

As I said earlier in this article, don’t put all your eggs in one basket, if you currently have an eBay store you should really consider having a website, if you are new to selling online start with this plan in mind.

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