Search Engine Marketing
SEO starts with building a foundation by performing extensive keyword research and understanding your customer’s needs. We start with researching your competitors and target market before developing and implementing our strategy which is designed to build your brand as the authority with relevant content and inbound links. We are experts in getting traffic to your site using white hat techniques to market your site. Using other packages we offer could help with your sites visibility, Link Building and Exchange, Social Media Web 2.0, Blogs, Pay Per Click, Press Releases, and Video Integration.
SEO Optimization – Get results over time with natural placement, our SEO service is an ongoing process that occurs over a period of time as described below:
SEO Results Process
1. Website Review and Analysis:
The process for the first week starts with the review of the site with an analysis of the site’s homepage content and layout. By reviewing the content, layout, HTML code and other factors that will aid in search engines reading your site (or crawling or spider) which aids spiders and bots the ability to read your site (automated programs by search engines). Minor adjustments will help with the spider-ability of your site which will increase visibility within the search engines.
Our team will also review your site’s links to find any broken links or images and will review your server status for problems and errors that could cause problems with search engine rankings with improper coding and server errors.
2. Keyword Research & Approval
Second step in the SEO process of optimization, we begin with your keywords – we work with your marketing team to review your list of suggested keywords, review your site to come up with a list of keywords that are relevant to your site, your business branding, and to your particular industry .
We then perform keyword research based on keyword competition use and traffic of particular short and long tail keywords. We target keywords that will produce traffic that will convert and produce traffic from search engines that will meet your approval and has interest in your brand. THE PROCESS: We will work with you through 3 rounds of keywords – you will have the ability to approve, reject or suggest additional keywords to maximize your site’s potential. Once we get a set of keywords approved, we will move forward with the content development period and directory submissions. Your company will be responsible for all intellectual property review or analysis of keyword phrases. We are not responsible nor does Proimpulse do any third party copyrights checks as part of your SEO process.
3. SEO Content Development & Directory Submissions
As part of the SEO strategy, we add optimized content and HTML code to your homepage and static pages with will allow search engines spiders to read the text when they arrive to the site. Optimized content on the site will determine what key phrases and wording will be picked up by the search engines when potential customers are searching for your products and services.
We develop content that is search engine optimized content chosen from the keywords developed for your approved list of keywords. Our staff of SEO writers will create content that will be integrated into your Website to help improve your SEO rankings.
Content – What is it?
Our SEO content is written to optimize the keywords that the customer has selected during our initial review of keyword process, content is grammatically and factually correct. It is not expert or custom marketing content (there is no staging period where the customer gets to review or revise text to their tone and style preferences) If you require expert or custom marketing content, you may submit your own articles based on your chosen keywords. Our SEO editors will then optimize it according the SEO guidelines to maximize the content based on industry standards.
Directory Submissions
Directory submissions is a way of getting one way links, it helps establish a foundation in your internet marketing plan. It’s very beneficial in helping new sties get noticed quickly, it also helps build solid linking and traction in a very competitive internet marketplace. As part of the SEO process we will be hand submitting your website (no automation used) to over 500 free directories.
We have three normal rates at which we can submit your site: (please pick one)
- Drip Feed (Up to 5 per day) recommended
- Fast Feed (up to 15 per day)
- Aggressive (up to 25 per day)
All Directory submissions will require Site Title, Keywords and Anchor Text: With all directories your Site Title is picked up as the Anchor Text in your back links. We will use the agreed upon keyword phrases and your current site description we will provide a quick form for you to complete in order to complete this process.
We also highly recommend these paid for directory submissions:
- Yahoo! - $299.00 annual fee
- BOTW - $79 - $239. I highly recommend the Lifetime option
- Site-Sift - $29. This takes the place of Business.com. Same link value, less money
- DMOZ – Yeah, We know it's tough to get in, but well worth it
4.Search Engine Submission & Baseline Report
During the final weeks of the initial SEO Optimizing there are many things happening as your site gets submitted to all of the search engines, we use a third party SEO tracking software and Google Analytics so that you can track the results daily, weekly, and monthly. An XLM site map will be created for your site which will add to the readability of your site. We complete adding of the optimized text to your homepage and link to your optimized pages within your site.
Reporting & Rankings Achieved
During this final period, we communicate to you monthly about your site. Initially, when the changes to your site have been made and the Submission and Reporting period is complete, we will send you a completion email that will contain your ranking report and additional tips for keeping your site search engine friendly and optimized. A second ranking report will be provided to you three months from the completion date and again at six months to help you track your site's progress to the tops of the search engines. Other communications can include follow-up phone calls or emails from our SEO experts.
Contacting us is easy just give us a call at 276-791-6488 or use our contact form and we'll call you, we would love to talk with you!
