Professional Website and eBay Store Copywriting
Everyone is selling some sort of product or service on the web these days. Goldfish, Yoga videos, music downloads, you name it and somebody is selling it in cyberspace. Having access to so many choices is wonderful, but also very frustrating for consumers. As a business setting up shop online it's simply not enough anymore to have a clever domain name, or flashy graphics and colors on your site. There's simply too much clutter. Potential customers are demanding (or should be demanding) that you clearly state who you are and what you want them to buy, not just that you accept major credit cards.
Our professional website copywriting services can help you meet these demands and set you apart from the pack by providing you with content that is informative, persuasive and well-written. Whether you have a 4 page website selling shower curtains or a 100 page website selling insurance services, we can craft clear, concise copy to meet your needs.
Who Am I And What Am I Doing Here?
These are the first questions you should ask on behalf of your site. Without answering these questions for your website it will be lost among the billions of other websites floating aimlessly throughout cyberspace. For this reason, website copy must be informative. It must provide visitors (i.e. potential customers) with the who, what, when, where, why and how about your website and the products/services it offers. Knowing the answers to these questions helps customers define their expectations about your business, which is essential if you want them to buy from your site.
Buy Me…Please!
It's not enough that you answer all your potential customers questions. You must also convince them that yes, your site is where they should buy those polka dot hedge trimmers from you. Even when there are 10 other website they could buy them from…for less! In order to convert visitors into buyers website copy needs to be persuasive. Persuasive website copy converts mere visitors to your website into full-fledged customers by 'calling them to action'. Buy my product. Sign up for my mailing list. Whatever the desired action may be, it's much more likely that it will happen when it is clearly stated on your site.
Does Your Site Cross Its T's And Dot Its I's?
As silly as it sounds, one forgotten word or misplaced bullet point could mean a world of difference in your site's conversion rate (how often you turn visitors into customers). Incorrectly edited and formatted copy can make your site look amateur and sloppy. This is why website copy should be well written and properly formatted. Correctly punctuated sentences and spelled words instill confidence in customers shopping on your site. If you're thoughtful enough to make sure your website copy is grammatically correct then chances are you're the type of business that promptly answers e-mails when someone has a question or that correctly packs an order so it doesn't get damaged during shipping. Remember, because they have nothing else to go on except your WORD, perception IS reality in the eyes of potential customers.
Great! Now How Much Does It Cost?
To provide you with an accurate quote for copywriting services we first need to know the basics. Subject matter, the amount of research needed and the volume of work required all play a part in determining the price of each copywriting project. If you would like an estimate or more information about our copywriting services, please contact us today.
